Our Story

We started Pawsitivet
because we were tired
of being lied to.

By the pet supplement industry, that is. Not by our pets — they're great.

The pet supplement industry has a credibility problem.

Walk into any veterinary clinic or pet expo in Southeast Asia and you'll see the same pattern: glossy brands selling sachets that under-declare their weight, ingredient panels listing "proprietary blends" with no individual doses, and front-of-pack claims that the regulators have repeatedly forced manufacturers to remove. The pets don't know. The owners trust the packaging. The vets push the product because it comes with a free dispenser and a referral commission.

We thought there was a better way. Pawsitivet is what happens when you decide that the front of the pack should say exactly what the back of the pack proves.

What we promise

The principles that guide everything we do.

Transparency in every milligram.

Every active is clearly listed, so you always know what’s inside.

Every gram should earn its place.

Not just water and fillers — each 15g serving is thoughtfully formulated with meaningful ingredients chosen with intention.

Start with real food.

Salmon for Comfort, tuna for Nurture. No mystery meat, no "animal derivatives", no rendered fillers.

Every ingredient should have a purpose.

We choose actives with a recognised role in pet wellness — nothing added just for show.

Trust is built by doing things properly.

Registered as a pet supplement in Thailand, not a snack or treat. Every ingredient is approved, tested, and fully disclosed on our packaging.

Wellness should feel like treat-time.

Squeeze on food, give straight from the sachet, or freeze into a popsicle. They think it's dessert. It's actually their wellness routine.

Who we are

A small team, a big factory,
and a lot of furbabies.

Veglia Imports Co., Ltd. — Brand & distribution

Pawsitivet is owned and operated by Veglia Imports Co., Ltd., based in Bang Khae, Bangkok. Veglia's leadership has roots in premium consumer brand-building including work covered by Robb Report, with a track record across luxury hospitality, lifestyle media and direct-to-consumer commerce. We came to pet wellness for the most ordinary of reasons: we have pets, we read the labels, and we got annoyed.

Lovingly made in Thailand

Pawsitivet is produced with a fully-licensed Thai pet-food manufacturing partner who handles our blend formulation, sachet filling, secondary packaging and lot-level traceability. Everything Pawsitivet ships is genuinely, lovingly made in Thailand.

Made in Thailand

Why Thailand was
the obvious place.

Thailand is one of the world's largest exporters of pet food — somewhere north of $2 billion in annual exports, second only to the United States by volume. The supply chain for high-quality fish protein (tuna, salmon), tapioca, pumpkin, sweet potato and standardised botanical extracts is mature, accessible and competitively priced.

It also means we can run small batches with full ingredient traceability, work directly with our manufacturer's QC team, and respond quickly to formulation feedback — luxuries that brands outsourcing to bigger contract manufacturers in other markets simply don't have.

And Bangkok has one of the most pet-obsessed urban populations on the planet. The product has to work, or our friends and neighbours will let us know.

TH
Where we are

The roadmap.

Late 2025

Formulation locked, registration submitted

Comfort and Nurture finalised in collaboration with our manufacturing partner. Supplemental food registration filed with Thai authorities.

Early 2026

Pilot production & launch

First commercial production run. Direct distribution to selected Thai veterinary clinics, premium pet retailers and online channels.

Mid 2026

Range expansion

Adding kidney-support and digestive formulas. R&D on our crocodile-base novel-protein line for sensitive dogs.

Late 2026 onwards

Regional expansion

Malaysia, Singapore, Vietnam — markets with mature pet-care economies and a clear gap between mass-market and credible premium supplement options.

Join us early

We're at the founding
furbaby stage.

Founding members get launch pricing, behind-the-scenes updates, and a real say in what we formulate next. (Yes — your pet's pickiest preferences count as product feedback.)

Get in touch → Browse the range

Want to go deeper? Read the science behind every active, or jump straight to Comfort, our calming supplement or Nurture, our immunity formula.